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| www.lostweens.com |
Although Latinos are one of the fastest-growing and largest minority groups in the country, according to the 2010 U.S. Census, there are still a shocking number of misconceptions about this group. One of the biggest misconceptions about Latinos in our society is that they all speak Spanish, and the only way to reach them is to do so in Spanish. While many Latinos may have some level of proficiency in Spanish, there are many second-, third-, and fourth-generation Latinos who speak very little to no Spanish. Bearing this in mind, it is necessary to attempt to reach Latino audiences through sources such as Mamiverse, a website focused on Latina mothers, which is entirely in English. Additionally, a study has found that ads printed in English have a greater impact on Latinos than those written in Spanish. Advertisers who feel that the only way to reach Latino audiences is by printing ads in Spanish only further perpetrate these stereotypes, while also alienating Latino audiences who do not speak Spanish. If we as a society, and specifically the media, ever hope to become more inclusive of Latinos, it is imperative that we are not only able to identify and disregard misconceptions, but to do our best to reach them through channels that are effective.
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