Listicle: Sexualized Food Advertisements

http://www.esquire.com

http://www.belfasttelegraph.co.uk

http://www.celebrityendorsementads.com

http://www.msmagazine.com

plenteousveg.com

      All of these advertisements, featuring beautiful women or other suggestive ways of displaying the food product that is being advertised, are standard nowadays.  While a hamburger, bag of chips, or can of soda all have nothing about them that is inherently sexy, advertisers still turn to one of the easiest marketing strategies out there, which is to put the product next to a scantily dressed woman, or in an otherwise suggestive arrangement.  These ads are everywhere, from magazines to billboards on the street.  Through this, the general public is exposed on a daily basis to images that objectify women by using their bodies to sell a product.  The difference between companies using sex to sell clothes or makeup and companies using sex to sell food is that in the case of food or restaurant advertisements, the women and their bodies have absolutely nothing to do with the product being sold.  They are not claiming that buying their product will help you to look like these women.  They are simply using attractive women to grab consumers' attention, while furthering the unhealthy stereotype of women in the media as sex objects, and nothing more.